Case Studies
Real Deals. Real Numbers.
Most wholesalers hide the numbers. We show them. Below are three anonymized deal breakdowns that demonstrate exactly how flat rate disposition works — and how it compares to the traditional model.
Real Numbers
Contract prices, marketing metrics, offer details, and closing figures — nothing hidden.
Side-by-Side Comparisons
See what a traditional wholesaler would have done on the same deal.
Real Transparency
Every dollar accounted for. That is the flat rate promise.
The Houston Fix & Flip
A textbook example of why flat rate works — and how much more the deal source keeps.
Property Summary
Type
3 BR / 2 BA Ranch
Size
1,450 sqft
Year Built
1978
Location
Spring, TX
Seller Situation
Inherited property, out-of-state owner, motivated for a fast close with minimal hassle.
Deal Breakdown
Contract Price (Seller)
$82,000
ARV: $165,000 | Estimated Repairs: $35,000
Marketing Distribution
312 Targeted Buyers
42% open rate — well above industry average
Offers Received
4 Offers
Range: $108,000 – $118,000
Accepted Offer
$118,000 Cash
Quick close
Closing Statement
What Would Traditional Wholesaling Look Like?
A traditional wholesaler would have marketed this property at $130,000+ to maximize their spread. Here is how the numbers shift.
Traditional Model
Plus double closing adds ~3% in costs. No visibility into any of these numbers.
Flat Rate Model
Full visibility. Every email, every offer, every dollar on the closing statement.
The difference: The deal source kept $31,000 under flat rate. Under the traditional model, they would have kept $16,000 — and never seen the actual numbers.
The Cincinnati Rental
A thin-spread deal that showcases our core principle in action: when the spread is $10K or less, we reduce our fee so you always take home more.
Property Summary
Type
2 BR / 1 BA Bungalow
Size
950 sqft
Year Built
1955
Location
Cincinnati, OH
Seller Situation
Tired landlord with deferred maintenance. Ready to exit the property and move on.
Rental Potential
Estimated rent: $950/mo — strong for the price point. Attractive to buy-and-hold investors.
Deal Breakdown
Contract Price (Seller)
$44,000
ARV: $85,000 | Estimated Rent: $950/mo
Marketing Distribution
189 Targeted Buyers
Focused on buy-and-hold investors active in the Cincinnati market
Offers Received
3 Offers
Accepted Offer
$52,000
Closing Statement
The $10K Threshold in Action
The total spread on this deal was $8,000 — below our $10K threshold. So we reduced our fee from the standard $5,000 to $3,500, leaving the deal source with $4,500. They took home more than we did. That's the principle: on any deal where the spread is $10,000 or less, we reduce our fee so the deal source always makes more than we do. Read more about how flat rate wholesaling works and why this principle matters.
What Would Traditional Wholesaling Look Like?
On a deal this size, the traditional model gets ugly fast.
Traditional Model
The wholesaler takes 3x what the deal source gets. And you would never know.
Flat Rate Model
Deal source takes home more than our fee. Spread was under $10K, so we reduced it.
The Dallas Rental Property
A thin-spread deal that proves the model. When the numbers are tight, we cut our fee — not your profit.
Property Summary
Type
3 BR / 1 BA
Size
1,100 sqft
Neighborhood
Transitional Area
Location
Dallas, TX
Deal Context
Transitional neighborhood with upside but tighter margins. Rental investors and value-add buyers are the target audience for this type of deal.
Deal Breakdown
Contract Price (Seller)
$95,000
ARV: $135,000
Marketing Distribution
267 Targeted Buyers
Portfolio builders and value-add investors in the DFW market
Offers Received
2 Offers
Accepted Offer
$108,000
Closing Statement
Flat Fee Works on Thin Deals Too
The total spread on this deal was $13,000. Our flat $5,000 fee left the deal source with $8,000 — 60% more than what we charged. Even on thinner deals, the flat fee keeps the economics fair. On any deal where the total spread is $10,000 or less, we reduce our fee further so the deal source always takes home more than we do. Learn more about our process and key terms.
What Would Traditional Wholesaling Look Like?
Thin deals expose the worst of the traditional model. This is where deal sources get squeezed the hardest.
Traditional Model
The wholesaler takes $10K and the deal source — the person who did the hard work — walks with $3K.
Flat Rate Model
Deal source keeps 62% of the spread. Fee reduced to honor the principle.
The difference: Under the traditional model, the deal source would have taken home $3,000. Under flat rate, they kept $8,000 — and saw every number along the way.
Summary
Three Deals, One Principle
Strong deal, moderate deal, thin deal. The flat rate model works the same way every time.
| Metric | Houston | Cincinnati | Dallas |
|---|---|---|---|
| Contract Price | $82,000 | $44,000 | $95,000 |
| Sale Price | $118,000 | $52,000 | $108,000 |
| Total Spread | $36,000 | $8,000 | $13,000 |
| Flat Rate Fee | $5,000 | $3,500 reduced | $5,000 |
| Deal Source Net | $31,000 | $4,500 | $8,000 |
| Fee as % of Spread | 14% | 44% | 38% |
| Buyers Targeted | 312 | 189 | 267 |
| Offers Received | 4 | 3 | 2 |
| Days to Close | 4 | 7 | 12 |
Across all three deals, the deal source kept the majority of the spread. Our standard flat fee is $5,000 — and on the Cincinnati deal where the spread was only $8,000, we reduced it to $3,500 so the deal source still took home more than we did. That is the principle.
Your Deal Could Be the Next Case Study
If you have a deal under contract and want transparent disposition with a flat fee, we want to hear from you.
Not sure how it works? Start with our process overview, learn about flat rate wholesaling, or see how we compare to the traditional model. Check our glossary if any terms are unfamiliar.